Hi everyone, happy July!
So, the other day I was sitting at my desk minding my own business, working on a landscape design, when I accidentally looked at an email.
Ok so it wasn’t really an accident, I looked on purpose.
But it makes the story more interesting if I start it by accidentally opening the email, so let’s stick with that.
Anyway, the email is from the rep of one of the pottery suppliers we like to buy from, I open the email.
“Jim, Would you be interested in a really good deal on cast iron planters?”
“Why yes I would”, I thought.
I decided to call and asked him what did it mean when he said I’d get a very good deal.
Sometimes it might mean free freight or a 10% discount which is not too exciting.
I had stopped carrying cast iron planters a few years ago because they had just gotten too darn expensive.
I like them a lot. They look cool, almost can’t blow over because they are so heavy. They almost last forever. I still see cast iron pots around that were made in the 1800s.
As I am talking to my sales rep I find out that they have decided to quit carrying cast iron planters.
He says he will send me a special offer from the company. I get the special offer the next day.
Yes, they wanted to quit carrying cast iron planters.
This kind of thing has worked out very nicely for us in the past so I read on.
They will give me a big discount if I buy way more than I need.
THAT HAS NEVER STOPPED ME BEFORE.
$ 24,000 retail for a big discount.
I do the math, that’s a lot of planters.
I keep reading.
If however, I buy their entire inventory I can get twice the discount. Now we’re talking.
Whoops, they still have over $150,000 retail in inventory.
I had to think about it for a minute. That’s really a lot of planters.
I made a counter offer a few dollars lower with free freight.
By the time you read this, they should be here.
I’m pretty sure we now have more cast iron planters than anyone else in Texas.
Care to guess what’s on sale this month?
If you guessed cast iron planters, you are right!
We are able to retail the new cast iron planters for a bit under what was once our wholesale cost.
BUT, I have a LOT of planters.
The July sale is 1/2 price. Remember our new normal retail price is less than I used to pay wholesale.
So when we have them 1/2 off, you are paying 25% of wholesale.
Now we’re talking.
Come check ’em out.
See You in the Garden,
I’ll be the one standing beside the big stacks of cast iron planters!